Bridging

Online-to-Offline

A Content Creation Agency Delivering Results and Sales Leads Through Interactive Video and Events, Online and Offline

Understanding – strategically – how to bring o2o(TM) (Online-to-Offline) together is one of the most important functions of today’s business or organization executive. Without a blended program, companies and not-for-profit organizations will miss out on opportunities. Your constituents and customers are demanding o2o.
Portfolio media group specializes in a number of For-Profit programs including: business development, sales and sponsorships, audience recruitment, conference programming, production and operations, budget creation, video interviews, and custom media/webTV show creation.
In the Non-Profit world, we help with fundraising, association-related training, recruitment, and retention, along with video interviews and custom video programming to support association promotional efforts.

As the year winds down many marketers and business managers are making their lists and checking them twice, but don’t miss three important tasks to help make 2012’s first quarter lead generation efforts a bit stronger. Task #1: Review your sales and marketing campaigns of this past year, and see what happened with all of the leads that were collected or came in via the Web. Did you or your team actually follow up with each? If not, add this to your New Year’s Resolutions and get to these people right after the first of the year. Task #2: How well did your public relations programs do this past year? If you, like most companies, invested in press releases and dedicated time to get your messages out, now is the time to reality check the results. Were there any press mentions? How did you push your message out to the stakeholders you needed to reach? If the results can’t be measured or just aren’t good, time to reset your PR campaigns. Focus your 2012 efforts around very … More

Companies Portfolio Media Group Associates Work With:

    • General Motors •
    • 3M •
    • PepsiCo •
    • Schneider Electric
    • Marketo •
    • Bridgeline Digital •
    • Raritan •
    • Red Hat •
    • C4 Media •
    • Kodak •
    • Agenta Partners
    • MolsonCoors •
    • Cotweet •
    • Tata •
    • Pfizer •
    • Visible Gains
    • Eaton •
    • RatePoint •
    • Citrix Online •
    • Marketwire+Sysomos
    • Hubspot •
    • Sony •
    • Uptime Institute
    • Intel •
    • Compete •
    • Ektron •
    • QCon •
    • Merck •
    • Johnson Controls •
    • Percussion •
    • OC Tanner •
    • Inbound Marketing Summit •
    • NCI •
    • Diversified Business Communications
    • Microsoft •
    • Vitrue •
    • Purina •
    • SugarCRM •
    • eBay •
    • Proctor & Gamble •
    • Merck •
    • By Design Publishing •
    • Ford Motor Company •
    • Entrepreneur Magazine •
    • Coldwell Banker •
    • Design Bloggers Conference
    • Dupont •
    • Percussion •
    • Siemens •
    • 451 Research •
    • IBM
    • Brightcove •
    • Chrysler/Jeep •
    • Baker Hughes •
    • Digital Sherpa •
    • Helen Brett Enterprises •
    • Massachusetts Life Sciences Center
    • AmEx OPEN •
    • Google •
    • Compete •
    • OmniTI •
    • PaperThin •
    • Humana •
    • Walt Disney Co. •
    • Vistage •
    • Success Magazine •
    • AMFAM Insurance •
    • JBoss World •
    • Massachusetts Convention Center Authority